Blackberry Farm: The Legacy of Home

Saturday, February 1st • 2 pm | A lecture by Mary Celeste Beall and Kreis Beall

Blackberry Farm & Blackberry Mountain Proprietor Mary Celeste Beall explores the evolution of creating welcoming spaces with Blackberry Farm Co-Founder Kreis Beall in a conversation about hospitality and design for two eras of Blackberry.

Mary Celeste Beall

Mary Celeste Beall is the Proprietor of the acclaimed resort hotels Blackberry Farm and Blackberry Mountain in the Great Smoky Mountains of Tennessee. For more than two decades, Beall has lived and worked on the family-owned properties. She joined her late husband Sam as he transformed Blackberry Farm into a renowned food, wine and wellness destination. As Proprietor, Mary Celeste brought inspiration and vision to the Blackberry team during the creation and opening of Blackberry Mountain, evolving an incredible tract of land into a haven for preservation and personal exploration in relaxation, wellness and adventure. She helped guide the expansion of the Blackberry brand, continuing a longstanding reputation for renowned hospitality and celebrated wine and food. Prior to moving to Blackberry Farm, Mary Celeste earned degrees in business and accounting and worked as an associate with PricewaterhouseCoopers in San Francisco. She shares her time at Blackberry Farm and Blackberry Mountain with her five children.

Over the years, the Blackberry brand has garnered industry praise, including Blackberry Farm’s three James Beard Awards for Best Chef—Southeast, Outstanding Wine Program and Outstanding Service, and was named Travel + Leisure Number 1 Hotel in the United States, and most recently Blackberry Mountain was named Elle Décor Best New Hotel in their Travel A-List awards.

Kreis Beall

Kreis Beall is the Co-Founder and former Proprietor of Blackberry Farm, an award-winning, 70-room Relais and Châteaux hotel in the Smoky Mountains of East Tennessee. As entrepreneurial as she is artistic, the Tennessee native’s varied experiences — hotelier, cook, photographer, interior designer, intrepid traveler — all share a common thread: Beall’s passion for the art of living, her love of beauty, and her knack for transforming big dreams into bold reality. Like her grandmother and mother before her, Beall works tirelessly to curate thoughtful, hospitable environments and experiences. She’s often overheard saying, “the answer is yes…what’s the question?” — and she means it. In addition to her contributions in the world of hospitality, Beall has also earned acclaim for her inspired interiors and her work with Blackberry Farm Design. From rustic to refined, coastal to contemporary, her vision for spaces has been praised for effortlessly balancing classic style with modern comfort. 

Over the past three decades, Beall’s homes have been featured in numerous publications, including Architectural Digest, Bon Appéit, Southern Living, and Southern Accents, where she was also an associate editor. Those beautifully designed spaces also serve as the backdrop for Beall’s book, The Great Blue Hills of God, a memoir about faith, healing and the true, transformative meaning of home. Today, in addition to her work as an author and speaker, Beall focuses on select design projects, travel and spending time with her grandchildren.


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